Subscription services present a great opportunity for many creators and content producers that they might not yet be utilizing.
With the growth of the streaming market in Brazil, subscription consumption is becoming far more acceptable to the public.
So, why not monetize your knowledge in this way, without relying solely on YouTube revenue? Here’s how in this article.
The Growth of Subscription and Streaming Services
In recent years, the subscription and streaming service market has exploded in popularity.
From major platforms like Netflix and Spotify to independent creators launching their own courses and exclusive content, the subscription model is becoming one of the most profitable ways to distribute content.
According to a survey by Opinion Box, 79% of Brazilians interviewed subscribe to between 1 and 4 products or services.
At the same time, the Creator Economy is expected to generate $480 billion globally by 2027.
By combining these two facts, it’s clear there’s a golden opportunity for content creators, and your task is to meet that need.
Benefits of Creating a Subscription Service
If you’re already producing video content, you’re probably on YouTube and are well familiar with its ad-based monetization. YouTube creators earn revenue based on the number of views and the CPM (cost per thousand impressions) for each video on their channel.
However, subscription services are quickly becoming a more attractive alternative for those seeking a more stable and scalable income source.
Here are some of the main benefits:
1. Control Over the Learning Experience
Unlike YouTube, where your content is subject to algorithms and competition for attention, a subscription service puts you in control.
This means you decide the course layout, interactive features your audience can access, with no interruptions from ads or distracting recommended videos.
2. Predictable Recurring Revenue
One of the biggest advantages of the subscription model is the predictability of income.
Instead of relying on video views, subscribers pay a monthly (or yearly) fee to access your content.
With a solid subscriber base, you can focus on continually improving content and offering even more value to your audience without worrying about the financial instability that often affects ad-dependent content creators.
3. Greater Engagement and Loyalty
In a subscription service, your students are there because they want to consume your specific content. This creates a long-term relationship where you can nurture your audience with updates, new content, and personalized interactions.
Over time, these subscribers tend to become promoters of your work, helping to expand your customer base even further.
Three Ways to Monetize Your Content Through Subscriptions
There are several ways to monetize your content through subscriptions, each offering specific advantages for different types of creators.
Here are three popular options for content producers:
1. YouTube Channel Memberships
This is an option offered by YouTube for creators who meet the minimum qualification requirements.
With this tool, followers can pay a monthly subscription to access exclusive benefits like:
- Extra videos;
- Custom emojis;
- Direct interactions with the YouTuber.
This model is ideal for creators who already have an established channel on YouTube and want to explore a new revenue stream without leaving the platform.
However, keep in mind that YouTube takes 30% of all generated revenue.
2. Patreon
Patreon is one of the most well-known subscription platforms for content creators. It allows patrons to pay a monthly fee in exchange for rewards and exclusive content.
The advantage of Patreon is flexibility: you can set different subscription tiers, each offering varied benefits, like early access to videos or project files for use in software.
Patreon is a great choice for creators in all fields, from artists and musicians to content creators selling knowledge through courses or tutorials.
But, like any intermediary platform, it also retains a portion of the revenue (around 8% to 12%).
3. Courses
Offering online courses in a subscription model is a powerful way to monetize your content on a recurring basis.
Unlike general subscription platforms, where benefits can be diversified, courses focus on education and the continuous development of students.
To create an online course, you’ll need two main platforms:
- A video hosting platform, such as Panda Video, which ensures that your content is protected from piracy and offers a distraction-free experience for your students.
- A membership area where your students can access content and manage their subscriptions. Popular options include Memberkit, Cademí, and Hotmart, which integrate seamlessly with Panda Video.
Don’t Miss This Opportunity
As the streaming and subscription service market continues to grow, content creators have the chance to turn their expertise into recurring revenue streams.
Hosting your courses on specialized platforms not only ensures security and control but also provides a high-quality learning experience for your students.
Start today by exploring Panda Video to discover everything the platform can contribute to your digital business.
