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Thinking about hosting a webinar but don't know where to start? Then this guide is for you! Stay tuned to discover 9 simple steps to create webinars that will bring you closer to your audience and help you achieve your goals.
What is a Webinar?
A webinar is a way to broadcast online to a specific audience. These broadcasts are usually lectures, workshops, or seminars, and have educational and informational content to connect with the audience.
The webinar is one of the most used video marketing strategies because of its efficiency in:
- Building authority
- Generating leads
At the end of the content, it's common to find an invitation to try or buy a product/service.
A study by GoToWebinar found that 73% of B2B marketers consider webinars one of the best ways to generate qualified leads. This proves the power that the strategy has, and why Neil Patel, HubSpot, and other companies use it.
Now that you understand its importance, let's go step by step.
1. Choose a Topic and Have Clear Goals
It's essential to be clear about what you want to achieve with a webinar.
Defining your goals and target audience will help you choose the right topic, create relevant content, and target your promotion to the right people.
The most common goals you can achieve with a webinar are:
- Generate leads
- Increase engagement
- Educate the market
- Sell products or services
Once the goal is defined, you can move on to the topic that will help you achieve it.
Imagine a nutritionist who started selling courses. The topic of their webinar could be: "How to gain muscle mass in a healthy way with the right diet."
2. Plan All the Details
With the topic and goals defined, it's time to plan all the details of your webinar.
Create a schedule that includes:
- Date and time: Choose a day and time that's good for your target audience.
- Duration: Determine the ideal duration of the webinar, considering the topic and format.
- Preparation time: Set aside enough time to prepare the content, supporting materials, and rehearse the presentation.
- Promotion: Plan how you will promote the webinar to attract attendees.
Good planning is essential to ensure your webinar is a success.
3. Choose the Platform to Host the Webinar
There are several platforms to broadcast webinars, such as Zoom, GoToWebinar, and Streamyard.
When choosing the platform, consider the features you need and your budget.
4. Prepare the Webinar Content
With the topic and platform defined, it's time to roll up your sleeves and prepare the content of your webinar. Remember that quality content is essential to attract and engage the audience.
Tips for creating successful webinar content:
- Structure your content: Divide the content into topics and subtopics, creating a logical and easy-to-follow sequence.
- Use visual resources: Slides, graphs, images, and videos help illustrate the content and keep the audience engaged.
- Be interactive: Set aside moments to interact with the audience.
- Prepare supporting materials: Create ebooks, checklists, or other materials that can be downloaded by attendees.
In the case of our nutritionist, the webinar content could include:
- Slides with information about the main nutrients for muscle mass gain
- A video demonstrating hypertrophy exercises
- An ebook with recipes for muscle-building meals
- A poll to discover the audience's biggest challenges regarding food and training
5. Promote Your Webinar
Promotion is essential to attract attendees to your webinar. Use different channels to reach your audience, such as:
- Email marketing
- Social networks
- Blog
- Partnerships (companies or influencers in the niche)
- Online communities (forums or WhatsApp groups)
6. Perform Technical Tests
Prevention is better than cure. Therefore, always conduct tests in advance to ensure that everything works perfectly during the broadcast.
Include in these tests:
- Internet connection
- Audio and video
- Supporting materials (slides, videos, etc.)
7. Interact During the Webinar
Remember to set aside time to interact with the audience.
Encourage viewers to ask questions and commit to answering them during or at the end of the webinar.
8. Post-Webinar Engagement
The work doesn't end when the webinar is over. Post-event engagement is important to engage those who attended and spark the interest of those who didn't.
See what actions you can take:
- Send a thank you email: Thank attendees for participating and reiterate the final offer of the webinar
- Create related content: Write articles, social media posts, and short videos from the webinar content to maintain audience interest.
9. Keep Improving
After the webinar is over, it's important to analyze the results and identify points for improvement for your next events.
Analyze the following metrics:
- Number of subscribers
- Number of attendees
- Engagement (average viewing time, questions asked, etc.)
- Feedback from attendees (satisfaction surveys, comments, etc.)
Based on this data, you can identify what worked and what needs to be improved for the next webinars.
Conclusion
By following these steps, you can host a successful webinar to connect with your audience, generate leads, and strengthen your brand.
Panda Video offers a complete and secure platform to broadcast your webinars, with features such as chat, thumbnail definition, and broadcast metrics. You can broadcast your live streams in membership areas, such as Cademí or Hotmart, or privately, embedding the link wherever you want.
Try Panda Video and discover how it can help you take your webinars to the next level!
