For content creators and companies in the educational sector, keeping up with changes in the digital economy is essential to remain relevant.
In 2024, we saw significant growth in the supply and demand for digital products, and artificial intelligence established itself as a cornerstone for process optimization.
We also witnessed collaborative launches like Érico Rocha and Ladeirinha’s, an increase in lifetime offers, and the development of communities. Much of this will continue in 2025 but in a more competitive and strategic environment.
To ensure you don’t miss out, here are the main trends in the digital economy for 2025.
1. LinkedIn as a B2C Lead Generation Channel
For a long time, LinkedIn was seen as a professional network dedicated to B2B connections. However, in 2025, the platform is expected to gain traction as a B2C lead generation channel.
What’s driving this change? LinkedIn has increasingly become a space for educational content, where professionals not only seek job opportunities but also look for quality information and practical solutions to their needs.
Why LinkedIn Is Ideal for Content Creators
The platform offers numerous formats that allow for creative content exploration, such as:
- Videos;
- Images and carousel PDFs;
- Newsletters;
- Polls;
- Live sessions;
- Text-only posts.
On LinkedIn, even text-only posts have the potential to go viral organically.
Additionally, the platform’s audience is highly qualified, consisting of students and professionals who are often interested in courses.
Publishing consistent, high-quality content positions the content creator as a niche authority, attracting leads without the need for paid ads.
Also read: How to Host a Successful Webinar in 9 Steps
How to Leverage This Trend
- Create valuable content: Develop posts that solve problems, share experiences, and provide practical insights.
- Explore different formats: Combine texts, videos, and carousels to keep the audience engaged. Use LinkedIn Live for live Q&A sessions or free classes.
- Establish a posting routine: Frequency and consistency are essential to increasing reach and building a loyal following.
- Engage actively: Respond to comments, participate in discussions, and connect with potential clients and niche partners.
2. Peer-to-Peer Education
Peer-to-peer (P2P) education refers to a model where learning occurs between students without the need for an instructor’s involvement.
This education model is trending because people value real connections, and P2P promotes the exchange of experiences, making learning more practical and applicable.
Moreover, the peer-to-peer model increases the sense of community, leading to greater engagement and course retention.
How to Leverage This Trend
- Create collaborative spaces: Add forums, chats, or discussion groups to your online courses.
- Encourage experience-sharing: Implement activities where students solve problems together or share practical results.
- Offer P2P dynamics: Introduce peer-reviewed assignments, allowing students to learn both by teaching and receiving feedback.
3. Building Communities
Increasingly, students seek environments where they can learn from others, not just from recorded classes.
Platforms like Circle and Skool are becoming more popular among creators aiming to build communities with their audiences.
Why Communities Work
It’s estimated that only 13% of people who purchase a course complete it. This high dropout rate poses a threat to a content creator’s digital business as it reduces the chance of repeat purchases and increases the likelihood of refund requests or subscription cancellations.
By building a community, you encourage participants to interact with each other, increasing commitment and course retention.
The more value the community generates, the longer the student will stay engaged.
How to Leverage This Trend
- Choose the right platform: Test membership areas or tools like Circle to build your community.
- Provide exclusive content: Offer materials, live streams, and challenges within the community.
- Promote engagement: Use discussion forums, gamification, and rewards to foster participation.
4. Selling to International Markets
In 2025, expanding to international markets will solidify as a strategic opportunity for content creators aiming to reach new audiences and increase revenue.
According to Hotmart, the number of creators with international sales increased by 150% from 2022 to now.
Why Sell Internationally?
The digital product market outside Brazil is vast, especially in niches like technology, marketing, and personal development.
A copywriting course, for example, can help both a Brazilian and a marketing manager from Amsterdam.
By targeting new countries, you diversify your audience and increase revenue by earning in dollars and euros.
How to Prepare for International Sales
Translating or dubbing content used to be expensive, time-consuming, and unfeasible for many creators, making dubbing a non-option.
However, thanks to artificial intelligence, you can now translate and localize your product for other languages and cultures quickly and efficiently.
Panda Video, a video hosting platform, offers an AI-powered automatic dubbing feature that enables dubbing classes into 33 languages quickly and naturally, without losing the original voice’s authenticity.
This feature alone can adapt a course for over 175 countries.
5. Artificial Intelligence Integrated into Classes
Artificial intelligence will move beyond just optimizing processes and become part of the student’s experience.
Instead of passively consuming content, students will benefit from features that:
- Facilitate learning;
- Deepen understanding;
- Increase engagement.
How AI Is Being Used in Classes
Platforms like Panda Video use artificial intelligence to generate complementary materials from video transcriptions, such as:
- eBooks;
- Quizzes;
- Mind maps.
These materials are easily accessible to users and can be viewed directly from the course player.
One of the most anticipated innovations is the introduction of AI assistants in video hosting platforms. For instance, Panda Video is launching a feature where students can interact with an AI assistant via text, which will answer questions based on the video content.
This means students can resolve doubts without contacting support and create personalized class summaries.
6. InfoSaaS
InfoSaaS is a combination of digital products and SaaS (Software as a Service).
Instead of selling only a course, content creators begin integrating software or digital tools that complement the learning experience and enhance perceived value.
Why InfoSaaS Is Trending
Including a tool within a course allows for recurring subscription models, ensuring predictable and stable revenue.
Additionally, consumers seek practical and immediate solutions. The combination of educational content and tools facilitates the application of learning.
Finally, having InfoSaaS sets you apart in the market.
How to Create InfoSaaS
- Identify a practical need: What tool can solve real problems for your target audience?
- Partner with developers: If you don’t have your own solution, consider partnerships with startups or developers.
- Combine product and support: Offer training or content to help clients make the best use of the tool.
- Explore subscription models: SaaS tools enable recurring revenue aligned with continuous client access.
7. Shorter Certifications
The fast pace of the digital economy has created a demand for shorter and more targeted certifications.
Instead of long and dense courses, consumers seek quick, practical educational solutions that deliver concrete results in less time.
Why Shorter Certifications Are on the Rise
The demand for specific skills has intensified, especially in rapidly evolving fields like technology and marketing.
Additionally, the cost-benefit of these courses is often more appealing as they typically have lower prices and are seen as a low-risk investment.
How to Leverage This Trend
- Break larger courses into smaller, more focused learning paths.
- Encourage complementary course purchases: Use order bumps on the checkout page to suggest additional courses or eBooks.
- Combine with other trends: Platforms integrating AI can help generate summaries or complementary materials, making learning quicker and more focused.
Ready for 2025?
The digital economy trends for 2025 indicate a landscape full of opportunities for content creators, edtechs, and marketers.
The use of artificial intelligence, global market expansion, community-based education, and the demand for shorter certifications show how the market is transforming to become more agile, collaborative, and scalable.
Are you ready to take your business to the next level? Explore Panda Video solutions and prepare for growth.
